At BHP Billiton, we take the time to understand how our customers do business. By getting to know our customers' markets and products, we are in a position to better serve their needs. To enable us to respond effectively to our customers' needs, we have designed our organisation around Customer Sector Groups. Marketing activities are centralised in Singapore, The Hague, the Netherlands and Antwerp, Belgium.
- The focus of the Singapore office is on the Asian energy market, base metals, stainless steel materials and on carbon steel-making raw materials.
- The emphasis in The Hague is on aluminium, petroleum and the European energy coal market.
- Our Antwerp office serves our Diamonds customers around the world.
These three centralised marketing teams incorporate all the functions required to manage product marketing and distribution - from finished goods to final customer delivery. Our product offering is enhanced by BHP Billiton’s Freight capability and by Marketing’s capabilities in Trading, Commercial Structuring and Distribution and Logistics.
In addition to these central marketing teams, many specialised marketers are located in regional offices around the globe. They are close to the market and understand the environment our customers operate in.
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